Google wants users to use a prompts-based 2-Step Verification sign-in instead of the SMS two-factor authentication. This is partly because the National Institute of Standards and Technology disqualified the latter from its list of preferred authentication methods. Curious why? Security was the main concern. According to Google, “This is being done because SMS text-message verifications […]

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]

Google Posts was originally intended for the candidates of the 2016 presidential election. After a couple of months, Google decided to release it to a handful of local companies and it quickly gained popularity since then. These are the main driving factors behind its widespread acceptance. What they can do Google Posts basically allow users […]

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep […]

As a business owner, you want nothing more than to see your business succeed. But when faced with stiff competition and sophisticated cybercriminals, it’s hard to shake off the feeling of uncertainty. The future might be unpredictable, but the security of your Mac devices doesn’t have to be. So lock things down with these helpful […]

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These […]

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and […]

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day. Annual social […]

As the saying goes, “All good things must come to an end.” Microsoft is saying goodbye to its 10-year-old operating system, Windows Vista. This means that from April 11th onwards, Windows Vista users won’t be receiving essential security and software updates. How much will this affect small- and medium-sized businesses? Windows Vista Launched worldwide on […]